King Bee Toys Welcome Toys R Us China Veteran Kirsten Ytterbo Lead the company’s expansion into new Master Toy agreements

Hong Kong, China—01/01/2018 – King Bee Toys Limited has appointed Kirsten Ytterbo as Senior Vice President to further develop their growing children’s business in Mainland China and the Greater Asian regions.
“King Bee is delighted to welcome Kirsten into the organization as she brings a wealth of experience in sales, marketing, manufacturing and retail into this new role,” said John Tong, Managing Director, King Bee Toys Limited.
Kirsten has spent the last 10 years in Asia with a focus in Mainland China companies like retailer Tesco, running sourcing for Chris Burch's Poppin, and Toys R Us China as a Divisional Merchandising Manager.   Most recently, Kirsten worked for Toys R Us Hong Kong managing the Asian regions as the Regional Merchandise Manager–Private Brands and Quality Assurance.

Since 2012, King Bee has worked with many top tier brands in Greater China such as Peppa Pig, Minions, Transformers and Barbie in manufacturing and distributing children’s toy products.  In 2017 King Bee has expanded their Master toy agreements to include Oddbods, Miffy, and Baby Riki for the Mainland China market.

About King Bee Limited

King Bee Limited is a division of Wong Hau Plastic Works and Trading Co., Ltd.  which is focused on developing Mainland China and Asian markets in branded consumer products. King Bee specializes in manufacturing, distribution as well as provide importation and product compliance (China CCC) solutions in Mainland China.